Summary

In this episode of the Beyond the Wild podcast, Ron and Jason interview Madi Clark, known as Embark.with.Ember on Instagram. Madi shares her journey of using social media to make a living with her Australian Shepherd, Ember; her adventure buddy. She started a social media account for her dog in 2018, quickly gaining traction and attracting brand partnerships. Madi discusses the challenges of transitioning from posting photos to creating reels and the importance of engagement with followers. She emphasizes the value of building a personal brand, being vulnerable and telling stories to captivate an audience. Madi also shares insights on pricing her work and the significance of engagement metrics for brands. She emphasizes the importance of having a new hobby or passion alongside photography to prevent burnout and also discusses her role as a consultant, helping content creators level up their skills and work with brands. She mentions her involvement in online business management and assisting influencers with their clients. She expresses her loyalty to Nikon and her positive experiences, while Ron and Jason reflect on their experiences with the brand and what made them switch to Canon. Madi shares her favorite outdoor experience, which was seeing a bear in Teton National Park, and reflects on the childhood memories with her dad that sparked her love for nature and photography.